“How do you sell luxury in a post-luxury age?”

You redefine luxury, that’s how you sell it. Luxury goods are still selling a lot, in Moscow, Dubai and Hong Kong. And fashion is one ambicious bitch. For years now we see all high-end brands investing all they can in these markets. And adapting themselves for their new favourite clients. That’s right. Get those sheikhs coutured.

It should be more than obvious by now that none of this is about class and quality. Luxury goods are about power and exclusivity. Designed for rich people. Don’t blame them for having bad taste.



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